How Rootly found clarity and confidence in decision-making

At first, financial planning relied on “gut feel and intuition.” Excel worked when the company was small, but manually pulling data from Salesforce, QuickBooks, and Stripe slowed them down. They found themselves spending more time chasing numbers than making decisions.

Runway automated financial data imports, eliminating all manual updates. They could now see real-time trends in hiring needs, revenue, and expenses—without having to dig through spreadsheets.

Preparing investor updates used to be a week-long process—from manually wrangling data in spreadsheets to double-checking numbers across multiple platforms.

Runway automatically aggregates Rootly's financials into ready-to-go reports. The team can now pull up-to-date investor reports at a moment’s notice—responding faster to investor requests, and focusing more on actual strategic conversations.

Most finance tools are static and rigid—they’re fine for a specific stage of a business, but hard to scale as the business grows.

Runway’s flexible platform—which brings together headcount planning, revenue forecasting, and compensation modeling in one place—adapts as Rootly expands. Darren is already exploring how Runway can integrate marketing data to further optimize their growth strategy.