How RevenueCat democratized finance without an FP&A team
- 0 FP&A headcount required
- 20-tab spreadsheets replaced
- IndustrySaaS
- LocationSan Francisco, CA
- Featuring
Traci HirokawaHead of Business Ops
RevenueCat is a SaaS platform powering in-app subscriptions for over 32,000 mobile apps, helping developers manage revenue, billing, and growth without complex infrastructure.
Results
- From two half-days of manual updates to instant financial reporting
- Self-serve financial insights—for everyone
- More thoughtful, data-driven decision-making (across the company)
Head of Business Ops
I’ve always been the gatekeeper of financial data—not on purpose, but because of how things were set up. Now, making that data open, available, and easy to work with enables our team to make better decisions.
Fully automated reporting
Traci was manually updating RevenueCat’s financial model every month, pulling data from QuickBooks and Looker, reconciling numbers, and updating her 20-tab spreadsheet—just manually copy-pasting everything, dragging formulas, over, and checking if they were still referencing the right columns. The entire process took two half-days every month, and was prone to errors.
Runway automated the entire process. Through built-in integrations, all their data now stays up-to-date—and synced with live reports.
Impact
- No more manual updates
- Two half-days of spreadsheet work eliminated every month
- Accurate, up-to-date metrics, with zero copy-paste errors
All I do is move the last close date, and the whole model updates automatically.
From gatekeeping to self-serve insights
Because RevenueCat used static spreadsheets, Traci was the single point of contact for any finance-related question. Each time someone needed information, she’d have to open her Google Sheet, search for the right numbers, and report them back—then repeat the whole process for any follow-up questions.
With Runway’s self-serve financial insights, everyone can now log in directly to understand the financials—without relying on Traci.
Impact
- No more gatekeeping financial data
- Faster, data-driven decision-making without delays
- CEO builds models himself
Now, when our CEO asks, 'Are the GTM initiatives working?' I don’t have to guess. With Excel, I probably would have just said, ‘Based on vibes, here's what I think.’ Or I’d have spent a week figuring it out. In Runway, I just made a page, added some metrics, and included some text. All he had to do was read the story, look at the charts, and dig into the drivers if needed. Everything happened async.
Complex revenue models and thoughtful planning
When RevenueCat introduced more complex contract and billing structures—shifting from pure usage-based billing to a mix of subscription and usage-based revenue—they couldn’t just multiply actuals by 12 to get ARR anymore. Manually modeling their diverse revenue streams became nearly impossible.
Runway made complex modeling and planning possible—tasks that were impractical with spreadsheets before. Traci could finally model various scenarios, from sales capacity planning to GTM efficiency.
Impact
- Complex billing structures accounted for
- Scenario planning done in just a few clicks
- More thoughtful annual planning and forecasting
I didn’t have time to build out multiple scenarios in spreadsheets. But I can do that now, keeping all the data in one place. Annual planning this year will be a lot more thoughtful because of Runway. I love it.
Want to make finance accessible and understandable?
See how Runway can help you do that.
4.9
on G2.com
See how our teams are doing finance better together
