Runway for UGC ads
Make UGC ads with AI
Generate authentic, phone-shot-style UGC videos for TikTok Shop, Reels and Shorts from a product photo and a description. Test new hooks every day, with as many variations as you need.
How to make UGC ads on Runway
Step 01
Start from your product
Upload photos of your product as references so it stays exactly right (packaging, colors and logo) in every generation.
Step 02
Describe the scene
Write it like a shot brief in plain language: a handheld unboxing in a home kitchen, a 15-second vertical clip, real-phone look with natural lighting.
Step 03
Generate variations and post
Create multiple takes with different hooks, pick the winners and download vertical video ready for TikTok, Reels and Shorts.
What you can make
The phone-shot formats that perform in-feed, made from your product photos and a short description.
Native vertical output
Generate in 9:16 from the start. No cropping a widescreen shot into a phone format after the fact.
Your product, consistently
Reference images help keep the product's packaging, colors and logo consistent, so variations stay on-model.
Handheld realism
Prompt for the phone-shot look that performs in-feed: slight camera shake, natural light, real rooms instead of studio sets.
Faceless formats
Hands-only unboxings, POV shots and product demos with a voiceover and no face on camera.
Hooks at test volume
Generate a batch of openings for the same product and let the ad platform tell you which one converts.
Any market, any language
Prompt in your own language and set the scene for the market you sell into: a US bathroom, a Mexico City living room, a São Paulo kitchen.
Test your way to a winner
Make dozens of takes on the same product with new hooks, creators, settings and formats, then keep the ones that perform.
Run the testing loop with Runway Ads
Runway Ads generates new video and image variants from your brand kit, publishes the ones you approve to Meta, Google, TikTok and Snap, then reads performance back and builds the next round around what's working.
More on Runway AdsStart from a prompt
Three prompts to adapt. Each opens Runway with the prompt filled in. Nothing generates until you press send.
Hands-only unboxing
/UGC Video Make a 15 second vertical 9:16 hands-only unboxing ad for my product. No face on camera. Shot like a real person filming on their phone: slight camera shake, natural window light, a slightly cluttered kitchen counter. Quick hook in the first 2 seconds, close up of the product as it comes out of the box, no captions or watermarks. Ask me for images.
POV in use
/UGC Video Make a 15 second vertical 9:16 POV ad for my product. Shot from the shopper's point of view, handheld on a phone, natural light, an everyday kitchen or bathroom. Quick hook in the first 2 seconds, then show the product in use. No face on camera, no captions or watermarks. Ask me for images.
Demo with voiceover
/UGC Video Make a 15 second vertical 9:16 product demo ad for my product with a narrating voiceover and no face on camera. Handheld phone look, natural light, close ups of the product working. Quick hook in the first 2 seconds, no captions or watermarks. Ask me for images.
More ways to use Runway
Runway turns photos, footage and plain-language descriptions into professional video and imagery: one workspace whether you are marketing a business, telling a story or teaching something.
Product video ads
A single product photo becomes a polished, pixel-exact commercial.
Fashion content
Lookbook stills become editorial films and e-commerce video.
Beauty & skincare
Product photos become luxury beauty commercials and campaign films.
Pet content
Pet and product photos become charming ads with consistent pet characters.