Make UGC ads that convert
Use AI to turn a simple product photo into high-converting UGC ads for TikTok, Reels and more. No influencer budget required.
Every kind of UGC ad your product needs
Unboxings, demos, before and afters and more. Every one looks and sounds like a real person filmed it on their phone, not AI.
TikTok Shop
TikTok Shop ads
Short vertical ads made to sell your product right in the TikTok feed.
Reveal
Unboxings
Give your product a satisfying reveal that makes people want one.
Demos
Demos and how-tos
Show your product in action and walk through exactly how it works.
Lifestyle
GRWM and day-in-the-life
Work your product into get-ready-with-me and lifestyle videos that feel real.
Proof
Before and after
Show the real transformation your product delivers.
Sensory
ASMR
Close-up textures and satisfying sound that keep people watching.
From product to posted in minutes
Runway Agent guides you through the ad creation process, ensuring you end up with high-performing UGC ads ready to post.
Step 01
Add your product
Drop in a product photo or describe what you’re selling. Runway Agent asks you a few questions to make sure your UGC video speaks to the right audience with a compelling message.
Step 02
Cast your creator
Choose the perfect representative for your brand. Describe how they look and sound and Runway brings them to life. Any age, any style, any voice.
Step 03
Workshop your ad
Runway Agent helps you write the script and set the scene so your product is shown in its best, most genuine light.
Step 04
Generate and post
Runway creates your finished ad in minutes, in any aspect ratio you need. Download it and post straight to TikTok, Reels or Shorts.
Test your way to a winner
Create dozens of variations with new hooks, creators, settings and formats to find what performs best.
Runway Agent
Like having a whole marketing team behind you
Runway Agent is your creative partner that helps you make the ads, social content, promos and campaigns your business needs to grow.
Ads
Product ads
Polished product spots and commercials for any channel.
Social
Organic social content
Posts for every platform to stay top of feed.
Promos
Promotions and sales
Spin up a launch, a discount or a seasonal push in minutes.
Campaign
Build the whole launch
Tell Agent what you’re launching and it creates the deliverables for everywhere you show up.
Optimize
Improve low-performing creative
Share content that’s underperforming and Agent rebuilds a stronger version.
Scale
Localize for every market
Give Agent a winning ad and it adapts it for every market you sell in.
Create UGC ads that convert.
Start making ads that move the needle on your business.
