Use cases
AI video for every business
Runway turns product photos, property shots and plain-language descriptions into professional video and imagery. Find your industry and see how businesses like yours use it.
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UGC ads
Authentic 9:16 UGC-style video for TikTok and Reels, straight from your product photos.
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Real estate
Listing photos become cinematic walkthroughs and aerial-style exteriors.
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Home services
Job-site photos become before-and-after reveals and local video ads.
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Product video ads
A single product photo becomes a polished, pixel-exact commercial.
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Restaurants
Dish photos become appetizing food video and dining-room ambience.
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Car dealerships
Inventory photos become cinematic vehicle videos and dealership ads.
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Clinics & dental
Office tours, patient explainers and local ads for practices and med spas.
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Fitness studios
Studio photos become cinematic tours, class promos and member ads.
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Fashion brands
Lookbook stills become editorial films and e-commerce video.
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Beauty & skincare
Product photos become luxury beauty commercials and campaign films.
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Pet brands
Pet and product photos become charming ads with consistent pet characters.
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Hotels & travel
Property photos become suite reveals and cinematic destination films.
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Social Media Content Creation
Turn products into scroll-stopping social posts. Generate on-brand content for Instagram, TikTok and more in seconds with Runway's AI tools.
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Product shots
Create endless product shots from a single image with Runway. No shoots, studios or scheduling required.
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Packaging & Retail Visualization
Show retailers exactly how your products will perform. Generate planograms, shelf sets and store-specific visualizations instantly with Runway.
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Automotive Product Photography
Update your lot's inventory photos the same day vehicles arrive. Generate dealer-ready images for websites and third-party listings. Try Runway free.
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Start making videos today
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