Runway AI Summit: 9/30 in San Francisco.
Buy tickets

Runway for ChatGPT

Generate images and videos inside ChatGPT

Add the Runway plugin to ChatGPT and ask for a product video, a restyled photo or a full ad in plain language. Runway makes it with the latest models and drops the result in the chat. No API key required.

Set up in under a minute

Three clicks in ChatGPT, then you're generating.

01

Open Plugins in ChatGPT

Go to chatgpt.com/plugins and search for Runway.

02

Install and sign in

Click Install Plugin, then Sign in with Runway. Generations use your Runway credits.

03

Mention @Runway in any chat

Describe the image or video you want and attach a reference if you have one.

Finding Runway under Plugins in ChatGPT, signing in and running a first prompt.

Just tell your agent what you need. Runway handles the rest.

Product shot to finished commercial product reference

Product shot to finished commercial

Make one complete stovetop coffee commercial for this moka pot: onto the blue flame, water in, grounds in, the cat watching it brew, the coffee climbing into the glass dome, then the pour and the cup in morning light. One kitchen, every shot in the same light.

Try in ChatGPT
Animated story with consistent characters product reference

Animated story with consistent characters

Turn this tomato soldier into a 20-second animated war-movie parody: he storms the beach with his veggie squad to get the ketchup to the fries. Keep the characters consistent in every shot, no text on screen.

Try in ChatGPT
UGC-style product video product reference

UGC-style product video

Make a 15-second TikTok Shop style UGC ad for this chair: a guy films himself in his apartment, flops into it, hard cuts, handheld, real reactions.

Try in ChatGPT
Product page to tech commercial product reference

Product page to tech commercial

Here's the product page for these headphones: https://shop.example.com/wireless-headphones. Make a 30-second photoreal tech commercial built on sound: a loud commute, a busy street, then a forest that falls silent the moment he puts them on.

Try in ChatGPT
Product sheet to brand spot product reference

Product sheet to brand spot

Make a 30-second cereal ad from these three boxes: photoreal, a kid's imagination turns the cereal rings into giant hoops rolling across a beach at sunset, then back to the breakfast table.

Try in ChatGPT
Animated comedy scene product reference

Animated comedy scene

In the style of Pixar comedy animation, an undercover escape scene: the chicken looks both ways, then quickly runs over to a sleeping dog, looks around, then hits him with its beak.

Try in ChatGPT
UGC unboxing video product reference

UGC unboxing video

Make a 15-second YouTube-style unboxing for this blind box: cold-open hook, she shows the box to camera, tears open the pouch and reveals the glow-in-the-dark figure. Handheld, natural light, real reactions.

Try in ChatGPT
Product page to luxury sequence product reference

Product page to luxury sequence

Take the watch from this product page, https://shop.example.com/chronograph-watch, and make a five-shot magical realism sequence: shattering glass frozen mid-air, a single beam of light, the watch untouched at the center of it all.

Try in ChatGPT
Comedy product ad product reference

Comedy product ad

Make a deadpan comedy ad for this supplement bottle: a guy wakes up hungover as a hairy one-eyed monster, his roommate doesn't flinch, and Primer fixes it. 16:9, photoreal.

Try in ChatGPT
Animated dialogue scene product reference

Animated dialogue scene

Cinematic scene from a comedy: low angle, ground POV looking straight up, two tough-guy pigeons leaned over with their heads in frame, looking directly into the camera, curious. One is chubby with large eyes and a bit dim, the other thin. Mature Pixar animation style, sky above them.

Try in ChatGPT
UGC demo video product reference

UGC demo video

Make a 15-second UGC clip for this hose-end lawn sprayer: a real person filming himself in his own front yard at golden hour, hooking it up to the hose, spraying the lawn and talking to camera. Handheld, unpolished.

Try in ChatGPT
Product page to cinematic spot product reference

Product page to cinematic spot

Make a 15-second ultra-premium cinematic commercial from this product page, https://shop.example.com/running-shoe: macro details of the shoe, a slow orbit, dramatic red and black lighting, ending on the full silhouette.

Try in ChatGPT
Character sheet to animated short product reference

Character sheet to animated short

Use this character and prop sheet to make a 25-second stop-motion style war movie: the corn platoon pinned down on the beach, then the popcorn finale. Keep every soldier consistent across shots, no text on screen.

Try in ChatGPT
Product page to comedy spot product reference

Product page to comedy spot

Here's the product page for this hazelnut caramel bar: https://shop.example.com/hazelnut-caramel-bar. Make a 30-second 16:9 photoreal deadpan comedy commercial, played completely straight: a teenager against a school vending machine that won't give up the last bar.

Try in ChatGPT
Creative product ad product reference

Creative product ad

Can you make a claymation style product ad featuring two crabs fighting over a can of Fizz. One crab says "don't be so shellfish."

Try in ChatGPT
Image to product ad product reference

Image to product ad

Use Runway to make a product ad for this necklace, featuring a chameleon in a jewelry store with this necklace image.

Try in ChatGPT
Product image to dialogue ad product reference

Product image to dialogue ad

Make a product ad for this bread. The dialogue is "Fill your table for less with 365 brand."

Try in ChatGPT

Product URL to marketing video

Use this product URL to create a polished marketing video for launch: https://mygameconsole.com

Try in ChatGPT

Access to the latest state-of-the-art models

Gen-4.5
Seedance 2.5
GPT Image 2
Kling 3.0
Veo 3.1
Nano Banana Pro
Gen-4 Image
Gen-4 Turbo
Frequently asked questions

Get high-quality images and videos right from where you're already working.

Runway MCP also works in Claude, Cursor, Replit and any other MCP-compatible agent.