Practical Use Cases for Creative AI: How Runway Finds Your Next Winning Ad

Your best ad is already running. What you need is the next 10 versions of it, on brand and live across Meta, Google and TikTok, with the results in one place. For most teams, finding the next winner comes down to how many ads they can make.

Angela Wu, Enterprise Growth & Deployment at Runway, and Scott Schmidt, Director of Growth Marketing at Runway, will show the full workflow live. They’ll connect ad accounts in Runway Ads, upload an ad that’s already working, get on-brand variants back and publish them without leaving Runway. They’ll also share how Runway runs its own paid program on the same system, which took the team from 77 to roughly 900 ads a week and cut cost per subscriber by 41%.

You’ll walk away with:

• A testing workflow for your next campaign, from upload to publish
• How to choose which running ads to build variants from first
• How Runway’s team keeps paid creative on brand at roughly 900 ads a week