How Runway turns one asset into hundreds

You already have the video. What you need is 20 versions of it: a different colorway in frame, another market, three more aspect ratios, two more languages. Every one of those used to mean going back into production. You'll see how to check a change on a single frame before generating the whole video, how to make one edit stick across every cut, and how to keep all 20 versions on brand and consistent with the original.

You'll walk away with:

• A versioning workflow you can run on your next campaign, start to finish
• A clear sense of the edits Runway can make on footage you already have, from product and colorway swaps to backgrounds, lighting and seasonal versions

During this on-demand session, Anne-Isabelle "Leo" de Bokay, Technical Artist at Runway, answers questions about running this on your own campaigns, from brand approval to getting it into your existing production process.