Report
When creative keeps up with ambition
How AI opens up more room to create, experiment and grow
Published October 22, 2026
What could your brand do if more of its ideas made it into market?
Creative teams already have the ideas, and AI gives them room to pursue more of them by turning existing photography, footage and designs into new work.
When creative keeps up with ambition shows how teams use Runway to get more from work they’ve already funded and learn what deserves to scale before committing budget.
What’s inside
- How teams extend existing assets across formats, audiences and markets
- Why creative volume gives teams more to test and learn from
- Examples from Bonjour, Skyscanner and WHY Brands, including production savings and faster response to cultural moments
Who this is for
Marketing, brand and creative leaders at enterprise companies looking to scale creative and turn what they learn into growth.
