We’re launching an open platform connecting AI-native talent with the brands, agencies and studios building the future of visual storytelling.

Today, we're launching DIFFUSE: a platform for brands to search for, connect with and hire AI-native talent.

We consistently hear the same thing from all sides of the creative industry: there is an ever growing need for creative talent fluent in frontier AI. And one of the most common requests we get from our enterprise customers and partners across the entire media landscape is, "who can we hire to help us integrate these tools?" DIFFUSE is our answer to both.

There's a dominant narrative right now that AI is displacing creative workers, and to some degree, that is true. Workflows are changing and some roles look different than they did two years ago. But growing alongside that disruption is an entirely new creative workforce, built by the artists, directors and visual storytellers who leaned into these tools and figured out how to do remarkable things with them. The demand for that talent is accelerating.

Across major studios, global agencies and independent production companies, teams are restructuring around new kinds of expertise. There’s still immense demand for creative talent, with many of our customers hiring new roles or reorienting existing ones around media generation. This shift is borne out in jobs data: our team studied more than 1,000 open creative job postings from nearly 400 companies, 17% of which mention AI skills or generative tools, and Runway is by far the most-requested video-specific tool among these jobs.

DIFFUSE is a new kind of talent platform for a new kind of creative.

For creatives and production companies: Build a profile. Host your portfolio. Showcase the work you're proudest of, whether you're an independent artist, a boutique studio or a production company integrating AI into your pipeline.

For brands, agencies and studios: Connect directly with top creative talent. DIFFUSE makes it easy for brands, agencies and studios to find the talent they need, and for creatives to surface themselves to the companies most likely to hire them.

We believe the creatives doing extraordinary things with these tools should benefit from the growth that this technology is driving. DIFFUSE is yet another way we’re ensuring this happens.

Explore DIFFUSE at diffuse.runway.com, build your profile and get hired today.