Use cases
AI video for whatever you make
Runway turns photos, footage and plain-language descriptions into professional video and imagery. Find the work you do and see how people like you use it.
Find your use case
Social Media Content Creation
Turn products into scroll-stopping social posts. Generate on-brand content for Instagram, TikTok and more in seconds with Runway's AI tools.
Product shots
Create endless product shots from a single image with Runway. No shoots, studios or scheduling required.
Packaging & Retail Visualization
Show retailers exactly how your products will perform. Generate planograms, shelf sets and store-specific visualizations instantly with Runway.
Automotive Product Photography
Update your lot's inventory photos the same day vehicles arrive. Generate dealer-ready images for websites and third-party listings. Try Runway free.
UGC ads
Authentic 9:16 UGC-style video for TikTok and Reels, straight from your product photos.
Real estate
Listing photos become cinematic walkthroughs and aerial-style exteriors.
Home services
Job-site photos become before-and-after reveals and local video ads.
Product video ads
A single product photo becomes a polished, pixel-exact commercial.
Restaurants
Dish photos become appetizing food video and dining-room ambience.
Car dealerships
Inventory photos become cinematic vehicle videos and dealership ads.
Clinics & dental
Office tours, patient explainers and local ads for practices and med spas.
Fitness studios
Studio photos become cinematic tours, class promos and member ads.
Fashion brands
Lookbook stills become editorial films and e-commerce video.
Beauty & skincare
Product photos become luxury beauty commercials and campaign films.
Pet brands
Pet and product photos become charming ads with consistent pet characters.
Weddings
Venue tours, styled-shoot films and photo keepsakes in motion for wedding professionals.
Beverages
Pours, splashes and lifestyle scenes from a single product photo.
Jewelry & watches
Macro sparkle, rotations and on-model motion from your product photography.
Hotels & travel
Property photos become suite reveals and cinematic destination films.
Music videos
Performance footage, narrative cuts and cover art from photos of your artist.
Microdramas
Vertical episodic drama with a recurring cast and locations that hold across shots.
Education and training
Explainers, course content and training video, built from documents you already have.
Start making videos today
Try Runway for free. No filming, no editing suite, no learning curve.
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