AI for Brainstorming and Ideation
Use AI for brainstorming and ideation before committing to production. Test concepts, explore directions and align stakeholders faster than any traditional concepting process.
Runway's AI brainstorming and ideation tools give creative teams in product design and media and entertainment a way to visualize concepts before committing to production. Generate cinematic scenes, character treatments, stylized environments and location options from a text prompt. Test directions, explore aesthetics and align stakeholders with visual proof before a single dollar goes into production, then take the direction you land on into content creation.
Cinematic and Dramatic
Test dramatic treatments and cinematic directions before committing to a production approach. Generate multiple treatments of the same scene to find the right tone before production begins.
Prompt
Close-up shot. A left hand grips the edge of a mirror. We can see an old man in the mirror as he tilts it up and down.
Prompt
A kid on the back of a Mandrill, next to a group of Mandrills running on a plain. Cinematic, fast motion blur, handheld documentary film style, low angle.
Prompt
In a moonlit forest blanketed with swirling fog, a single uninterrupted shot trails a man as he cautiously makes his way between gnarled trees. The beam of his flashlight cuts through the fog.
Prompt
A raccoon in a plain room in zero gravity trying to steal the garbage from a silver trash can. Handheld documentary film style, natural camera shake.
Expressive Characters
Explore how a character should look and feel before casting or costume decisions. Generate and compare treatments to align your team on the right direction.
Prompt
A cinematic scene highlights a young woman with striking features, captured in a close-up that emphasizes her intense gaze. The camera focuses on her face, showcasing her platinum blonde hair.
Prompt
A brunette woman with intense and serious facial expression approaches the camera, then raises her arm revealing a gun. She then fires the gun several times, pointed toward the camera.
Prompt
Slow motion extreme close up shot framing the area around the eyes and eyebrow of a male American football player with stripe black paint covering the area under the eyes.
Prompt
Close-up cinematic footage. Anamorphic look and feel. The camera zooms in close to a man in emotional distress.
Prompt
Driving Performance Video + Character Image
Prompt
Driving Performance Video + Character Image
Prompt
Driving Performance Video + Character Image
Non-photorealistic
Concept in any visual style. Test whether a stop motion, illustrated or animated aesthetic works for your project before investing in production.
Prompt
A dense, verdant jungle world made up of small block-like pieces. We see a chameleon running through the 3D world, the camera in and out of focus.
Prompt
A dapper country fox wearing a straw boat hat and a suit is riding his motorbike on a dirt road through the countryside. A hyper-detailed, stop-motion-inspired cinematic style.
Prompt
Anthropomorphic cactus person hugs red balloon person, and the balloon person pops.
Prompt
A cartoon anvil falls on a cartoon character head.
Prompt
Behind view of a lonely wanderer walking through a dark and mysterious forest. Classic fantasy film featuring richly saturated early color photography paired with theatric styling.
Prompt
A stylized young girl dressed in black, on a spooky foggy night. The style is claymation-like and animated.
Landscape Flythroughs
Get a feel for different location and environment options before a location scout. Generate aerial footage of any landscape to test how a setting reads before committing to travel or permits.
Prompt
A sweeping fly-through of Vinicunca, the Mountain of Seven Colors in Peru, captured with the epic clarity of a large-format aerial cinema rig.
Prompt
A fast, cinematic glide through the Bisti/De-Na-Zin Wilderness at golden hour. Jagged hoodoos, thin caprock spires, and bleached, rippling clay hills rush past as the camera pushes forward.
Prompt
A sweeping, atmospheric fly-through across the Stokksnes peninsula in Iceland under the northern lights. The scene opens in near-darkness, illuminated only by the shimmering vertical curtains of aurora rippling overhead.
Prompt
A high-speed, cinematic glide through the Valley of Flowers at peak bloom. The camera begins low, ripping just above a carpet of wildflowers, all blurring into streaks of color as the lens skims the meadow at velocity.
Automotive
Visualize various automotive campaign directions before a production shoot. Test different treatments, angles and environments to align on creative direction.
Prompt
Extreme close up, side profile shot of a wheel of a race car as it drives extremely fast on a sand textured track with many bumps.
Prompt
Aerial shot, tracking a solid plain shiny white car driving on a sand textured race track with jumps and turns. The environment is in a sand dune. Day time lighting.
Prompt
Close-up cinematic footage chasing a rally car sprinting through a forest, 4K + 8K footage.
Prompt
A red rally car speeds away down a dirt road with turns, generating a massive trail of dust. Handheld camera with extreme camera shake, 4K + 8K footage.
Prompt
Side-tracking shot of a white SUV racing through a muddy forest.
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