A new creative canvas for commerce

A great campaign can begin with a simple idea or an image you already have. With generative AI, creative teams have more freedom to see where it goes. Explore unexpected settings, experiment with new visual directions and turn existing assets into polished content ready for your next campaign.

Discover how Runway is expanding what's possible for retail and ecommerce brands, with creative applications that turn inspiration into finished work.

What’s inside

• Creative ways to use AI across campaign development, from early concepts to finished imagery and video
• Ideas for transforming existing product assets into fresh content for ads, social content, websites, email and TV spots
• An example of how a single creative concept can evolve into a complete retail campaign

Who this is for

Marketing, brand and creative teams at retail and ecommerce companies looking to explore new possibilities with AI and bring more of their creative ideas to life.