AI Product Design: Visualize Concepts, Iterate Faster and Go to Market Sooner
Runway's AI product design tools let you visualize product concepts, iterate on designs and generate compelling product videos before physical prototyping. Compress weeks of the product development lifecycle and bring your ideas to life in hours instead of months.
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Common Use Cases
AI Product Shot Generator
Turn any existing product image into new photos, videos and variations for every channel and touchpoint. Upload your product image, describe what you need and generate campaign-ready product visuals instantly.
Place the lamp...
in a cave
in the desert
on the beach
in the woods
Before
After
New creative tools for every workflow and industry.
Whether you're an advertising agency putting together pitch decks or an architecture firm iterating on new building concepts, Runway's full-suite of creative and production AI tools allow you to efficiently and intuitively explore ideas and executions. All without needing to learn complex new interfaces or technical setups.
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AI Apps for Product Design
Runway's apps are purpose-built tools for specific product design workflows: vary product images, swap video backgrounds and generate video from reference images.
Remove from Video
Remove anything from any video with a simple prompt.
Reshoot Product
Transform product shots without reshooting. Just upload and describe.
Upscale Video
Enhance any video to higher resolution with one click.
Add Dialogue
Bring characters to life by typing what they should say.
Change Image Style
Reimagine any image in different styles and artistic moods.
Add Performance
Map your voice and expressions onto any image or character.
Change Backdrop
Transform the background in any video.
Change Time of Day
Adjust the time of the day in any video.
Relight Scene
Change the lighting in any video instantly.
Vary Image
Change subject pose, backgrounds, attire, colors of clothing in your image.
Video Backdrop
Swap your video's background.
References to Video
Create video from reference images.
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Custom AI Workflows for Product Design
Build node-based workflows that chain AI models together for repeatable product design processes: from concept generation to final product video, automated and consistent every time.
Explore more
Reshoot Product: AI Product Photography
Generate unlimited product shots and variations from a single image. Change backgrounds, environments, lighting and styling without a studio.
Try Reshoot ProductIdeation & Concepting
AI tools for visualizing product directions and aligning stakeholders before committing to design or production resources.
Explore ideation and conceptingWhy Enterprises Choose Runway
2 weeks
Saved on production timeline despite no access to on-camera talent
Tool of North America
for Under Armor
"It would be hugely expensive and time-consuming to shoot on-location and use conventional VFX and editing methods. With Runway, we were able to do in a few hours what would previously have taken a month."
Geoff Marshall, Creative Director
Eggplant Picture & Sound, History Channel
"Runway's tools allowed us to create these produced visuals and tell the story, but do it on budget and time frame that we could afford."
Jon Erwin, Writer and Director
House of David, Amazon Prime
80%
Cost savings vs traditional VFX Pipeline
Tropico
for Under Armor
How the world's leading organizations
and artists are using Runway.
Runway is helping change the way work gets made across all industries. Learn more below.
View all case studiesLearn more
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Our latest Research and Products
Introducing GWM-1
GWM-1: our state-of-the-art General World Model, built to simulate reality in real time. Interactive, controllable and general-purpose.
GWM-1 comes in three variants: GWM Worlds for explorable environments, GWM Avatars for conversational characters, and GWM Robotics for robotic manipulation.
Learn moreGWM-1 comes in three variants: GWM Worlds for explorable environments, GWM Avatars for conversational characters, and GWM Robotics for robotic manipulation.
Gen-4.5: A new frontier for video generation.
Runway Gen-4.5 is the world's top-rated video model, offering unprecedented visual fidelity and creative control. It produces cinematic and highly realistic outputs while providing limitless creative freedom and precise control over every aspect of generation.
Learn moreBuilt for Enterprise
Built for Enterprise
Scalable and Secure
Transformative and Impactful
Workflows for Every Team and Industry
Scalable and Secure
- →We don't train on your data
- →SOC 2 Type 2
- →Customizable access & permissions
- →Full ownership of your outputs
- →Single Sign On (SSO)
Transformative and Impactful
Unlock Bigger Possibilities
Turn impossible ideas into realities
Smaller Budgets
10x your creative output at 10% the cost
Creative Control
Your brand, your style, your IP, own what you create
Workflows for Every Team and Industry
Platform
Allowing creatives to ideate and execute with state of the art AI models, tools and workflows.
API
Empowering developers to integrate the most powerful AI models directly into your apps, websites, custom pipelines and products.
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