The Briefs
Below are seven fictional briefs to work against.
Your ad must answer “The Ask” and leverage the product image and logo within your spot.
Product #1
Vero Soda
The Product:
Vero Blood Orange Soda
The Insight:
Sweet, tart, a little complex. Just like you.
Product #2
Sunscreen
The Product:
Solacé Sunscreen
The Insight:
It doesn't just protect your skin, it protects your peace of mind.
Product #3
Waterproof Notepad
The Product:
Eureka Waterproof Notepad
The Insight:
Your best ideas can happen at the worst times: in the shower, while washing dishes, getting caught in the rain.
Product #4
Portable Speaker
Product #5
Mushroom Powder
The Product:
Understory Mushroom Powder
The Insight:
Some things are worth the tradeoff. This tastes horrible but it brings clarity.
Product #6
Multi-Tool
The Product:
JACK Multi-Tool
The Insight:
Most of life's small disasters don't need an expert, just the right tool.
Product #7
Open Brief
The Ask:
Invent a product and create a 0:15 to 0:30 ad for it. Go wild.
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