Runway for UGC ads
Make UGC ads with AI
Generate authentic, phone-shot-style UGC video for TikTok Shop, Reels and Shorts from a product photo and a description. Test new hooks every day, as many variations as you need.
How to make UGC ads on Runway
Start from your product
Upload photos of your product as references so it stays exactly right (packaging, colors and logo) in every generation.
Describe the scene
Write it like a shot brief in plain language: a handheld unboxing in a home kitchen, a 15-second vertical clip, real-phone look with natural lighting.
Generate variations and post
Create multiple takes with different hooks, pick the winners and download vertical video ready for TikTok, Reels and Shorts.
What you can make
Native vertical output
Generate in 9:16 from the start. No cropping a widescreen shot into a phone format after the fact.
Your product, exactly
Reference images lock the product's packaging, colors and logo so every variation stays on-model.
Handheld realism
Prompt for the phone-shot look that performs in-feed: slight camera shake, natural light, real rooms instead of studio sets.
Hooks at test volume
Generate a batch of openings for the same product and let the ad platform tell you which one converts.
Any market, any language
Prompt in your own language and set the scene for the market you sell into: a US bathroom, a Mexico City living room, a São Paulo kitchen.
Ship your next UGC ad today.
Try nowMore ways to use Runway
Runway turns product photos, property shots and plain-language descriptions into professional video and imagery: one workspace that powers marketing for every kind of business.
Product video ads
A single product photo becomes a polished, pixel-exact commercial.
Explore the use case
Fashion brands
Lookbook stills become editorial films and e-commerce video.
Explore the use case
Beauty & skincare
Product photos become luxury beauty commercials and campaign films.
Explore the use case
Pet brands
Pet and product photos become charming ads with consistent pet characters.
Explore the use case
Your next hundred ad creatives are a prompt away
Start free and generate your first UGC-style ad today.
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