How Kit made finance understandable for everyone
- 100% visibility into financial data
- IndustrySaaS
- LocationSan Francisco, CA
- Featuring
Anthony WakimHead of Finance
Kit helps creators grow, manage, and monetize their audiences—powering tens of thousands of paying users and tens of millions in ARR.
Results
- From scattered spreadsheets to a single source of truth
- Self-serve financial insights
- Company-wide visibility into real-time financial metrics
Head of Finance
I love the ability to marry non-financial with financial data. All I have to do is create a database of it, and then I tell the drivers, ‘use this as a database’, and I can just put things together. Which is really cool.
A single source of truth
As the sole finance person at Kit, Anthony was drowning in spreadsheets. They had multiple versions of the same model, and financial data lived in different places. Reporting processes were manual and time-consuming.
With Runway, they consolidated all financial data into a single platform—eliminating duplicate models, reducing errors, and making finance easier to manage.
Impact
- No more scattered models
- A single source of truth for financial metrics
- Hours of manual reporting work saved every week
It irked me that we had multiple spreadsheets that did the same thing. I wanted everything to just be all in one place. Now, with Runway, it finally is.
Financial reporting in minutes (not hours)
Building financial reports and tracking key metrics took hours of manual work—from pulling data from multiple sources to updating finicky models to formatting reports.
With Runway’s automation, he could slice and dice his massive QuickBooks database—and dimensionalize data by team—to build new financial metrics in minutes. He also set up live dashboards that updated automatically.
Impact
- Creating a report takes minutes
- Reports and dashboards update in real time
- More time for strategic finance work
I wanted to build out a Gross Dollar Retention metric, and I expected it to take an hour or an hour and a half. In Runway, it took five minutes. I was like, ‘huh, I guess that’s it. Great.
Making finance understandable for the whole company
Finance was opaque—metrics were hard to interpret (for other teams), and Anthony had to manually pull updates whenever a team needed financial insights.
"I wanted to build a Gross Dollar Retention metric. I thought it would take me an hour or more."
With Runway’s live reporting, everyone can see real-time financial data whenever they need it—without waiting on finance.
Impact
- Company-wide visibility into financial performance
- Teams can answer their own finance questions—without asking Anthony
- A culture where finance is accessible and transparent
I used to have to go into the system and pull updates for people on a recurring basis. Now I can just say, OK, here’s the link to the report. It’s always up to date.
Turning finance into a team sport
At most companies, finance is a black box—something only the finance team understands. Kit wanted finance to be something everyone engages with and learns from.
With Runway’s clear, intuitive reporting, Anthony ran a company-wide finance scavenger hunt—helping teams learn how to navigate financial data independently.
Impact
- Teams now understand and engage with financial data
- More financially aware decision-making across the company
- Finance no longer operates in a silo
I dropped a link to our open books page in Runway. I had ten questions, and I grouped the company into small teams. They had to answer things like, ‘what was the net income for October?’ and ‘which team was responsible for the most variance?’. There was one team that missed just one question. It was pretty cool.
See how our teams are doing finance better together
